Digital Marketing| 3rd Edition Paperback – 10 August 2022 by Seema Gupta (Author)

Description

Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with the latest data and figures to capture the latest developments in the subject area and a plethora of enhanced pedagogical features.

As of my last knowledge update in January 2022, I don’t have specific details about a “Digital Marketing Third Edition” as it may refer to a book, course, or resource that was released or updated after that date. However, I can provide you with a general idea of what a third edition of a resource might include based on common industry trends and topics covered in materials. Keep in mind that the actual content may vary.

Third Edition

Overview: The third edition of the resource typically aims to provide an up-to-date and comprehensive guide to navigating the ever-evolving landscape. It may cover various aspects of online marketing, strategies, tools, and emerging trends. Here’s an outline of what you might find:

1. Introduction
   • Overview of the landscape.
   • Historical context and evolution of
2.  Strategies:
   • In-depth coverage of different strategies (e.g., content marketing, social media marketing, SEO, PPC).
   • Case studies illustrating successful campaigns.
3. Content Marketing:
   • Creating compelling content for online audiences.
   • Content distribution strategies and content optimization.
4. Social Media Marketing:
   • Leveraging major social media platforms for marketing.
   • Social media advertising and community building.
5. Search Engine Optimization (SEO):
   • On-page and off-page SEO techniques.
   • SEO best practices and algorithm updates.
6. Pay-Per-Click (PPC) Advertising:
   • Fundamentals of PPC advertising.
   • Campaign setup, optimization, and performance measurement.
7. Email Marketing:
   • Effective email marketing strategies.
   • Automation, segmentation, and personalization.
8. Analytics and Data-Driven Marketing:
   • Using analytics tools to measure and analyze campaign performance.
   • Making data-driven decisions for marketing optimization.
9. Emerging Trends:
   • Coverage of recent trends in
   • Integration of AI, voice search, and other emerging technologies.
10. Legal and Ethical Considerations:
    • Privacy laws and regulations affecting
    • Ethical considerations in online marketing practices.
11. Case Studies and Practical Insights:
    • Real-world examples illustrating successful implementations.
    • Expert insights and tips from industry professionals.

Remember, for the most accurate and detailed information, it’s recommended to check the specific resource or book for its table of contents and updates.